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The Benefits of Consumer Brand Outreach for Growing Franchise Brands

No matter what your franchise’s specialty is, consumer public relations is a strategic way to promote your products or services to the people who will potentially purchase them. By circulating your...

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Franchise Influencer: Using PR to Generate Leads

One of the most difficult challenges of expanding a brand is generating awareness in new markets. Perhaps that’s why an increasing number of franchisors have turned to public relations to educate...

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4 Types of PR Media Coverage that Drive Franchise Lead Generation

Franchise organizations can leverage public relations for franchise lead generation – we talked about it last week. But, in reality, you can use PR in so many different ways. It also helps with...

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How to Maximize Franchise PR Media Coverage

Public relations is an extremely powerful tool to break through the clutter and get attention for a franchise brand and franchise opportunity. Last week, we talked about four types of media coverage...

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When the Media Comes Calling – Part I: Maximizing the PR Opportunity

Generating positive media coverage for your franchise brand usually involves a proactive outreach. And it takes time and effort to build relationships with the local media. Capturing Lightning in a...

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When the Media Comes Calling – Part II: 8 Steps for Preparing Your Franchise...

When you’re trying to capture lightning in a bottle with franchise public relations – meaning, the media is reaching out to you for a timely story – you usually don’t have a lot of time to get everyone...

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A Franchise Brand Crisis: Why You Need a PR Management Plan

How do you know if your franchise brand is facing a public relations crisis? By the time you’ve figured it out, it’s likely already too late. In fact, a crisis that could negatively impact your...

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What Should a PR Crisis Management Plan Include?

A few weeks ago, we explained that your franchise brand needs a PR crisis management plan. Simply put, you’re going to face public relations calamity at some point—not a single company out there is...

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Why a Coordinated Public Relations Campaign is Vital to Your Business [Podcast]

Why do you need strategic public relations for your business to succeed? Fishman PR’s Chief Operating Officer Debra Vilchis joined Jeff Allen, host of Deal Talk, to discuss this very question and the...

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Securing Media Coverage for Your Franchise System

As a franchisor or franchisee, you are most likely constantly thinking of new marketing techniques in order to boost brand awareness. To help construct a positive impact on the way people view your...

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